REWIRE X · Module 2 of 6 · Rewire 02: The market
Hyper-convergence
Changing business dynamics in an AI-first operating model
Rewire how you see the consumer, the product and the experience.
Your organisation manages the consumer, the product and the experience as three things. Your customers live them as one. Rewire all three, with a framework for each.
Finished Rewire 01? Now rewire how you see the market. New here? Start with Rewire 01.
- 41 lessons
- 3 rewires
- 5 cases
- Self-paced
7-day full refund · Certificate included
Free preview · Watch before you decide
Experience the learning journey.
The opening argument, the first rewire and a full case, plus a short introduction from Anuj Pandey. The lessons open for free viewing at launch.
What you will gain
Five capabilities you leave Module 2 with.
- 01Read the hyper-converged economy
Why being connected is no longer enough, and what being wired for intelligence means.
- 02See the consumer whole
Map customers across the Connect, Emotional and Economic spheres.
- 03Design the ever-evolving product
Use the 3-layer framework: Core Identifier, Value Activity Creators, Revenue Generators.
- 04Redesign the experience
Design immersive, moment-based and value-based experiences.
- 05Architect the X-Factor
Connect consumer, product and experience into the four networks that make growth compound.
The rewiring · Why now
The categories you manage by have quietly dissolved.
Most organisations are still wired on four assumptions that an AI-first market no longer honours. This module rewires each one.
Being connected defined the last era. This one belongs to organisations wired for intelligence.
Three things that used to be separate.
ConnectedAn illustration of the module's central idea, not a measurement.
Rewire · Consumer. Product. Experience.
Three rewires. One framework for each.
The heart of the module. Each rewire cuts an assumption your organisation is probably still wired on, and gives you a structure to design with instead.
Find your old wiring · The convergence gap
How converged are you? How converged is your business?
Three questions about your own life as a consumer. Three about how your organisation is designed. The distance between the two answers is what this module is about.
The new wiring · The X-Factor
What happens when everything converges.
Four networks. One architecture for exponential growth.
When the consumer, the product and the experience converge, the relationship with each customer starts to compound. Every interaction makes the next one more valuable. The final section shows the architecture behind that effect: networks within networks, and the four networks that every exponential organisation builds.
This is also the bridge to the capability programme. Modules 3 to 6 teach you to build on this architecture.
A37What happens when everything convergesA38The compounding consumer relationshipA40Networks within networks: the X-Factor architectureA41The four networksThe rewiring sequence · Curriculum
Six sections, from the converged economy to the architecture that makes it pay.
The case library
Five cases, each chosen to show one reframe at work.
These are not success stories. Each case is read for its design: what it reveals about the converged consumer, product or experience, including where an early bet fell short.
Your instructor
Anuj Pandey
Founder and Managing Partner, XBD Consulting. Author of Exponential by Design.
Anuj has spent more than 20 years leading enterprise transformation across telecom, technology and aviation. He advises leadership teams on AI-led growth and operating model redesign, and speaks to boards and executive forums on how organisations can design growth for an AI-first world.
Hyper-convergence sits at the centre of his book. This module turns it into a set of frameworks you can test against your own business.
Exponential by Design is endorsed by leaders including
Act · Choose your plan
Choose how deep you rewire.
See the rewiring, work it through against your own business, or wire it into your organisation with a live cohort. Every plan includes the full module and a certificate of completion.
Prices in Indian rupees for learners in India, inclusive of GST.
For leadership teams
Taking your leadership team through it together?
XBD runs facilitated cohorts and onsite workshops that apply hyper-convergence to your own consumers, products and experiences.
Book a 30-minute discovery call ↗New to REWIRE X?
Start with Module 1.
The Exponential Shift explains why the world has gone exponential and introduces the X-Framework. Module 2 builds directly on it.
See Module 1 →Questions
Before you decide.
What if it isn't right for me?
Enrol and start watching. If the module isn't right for you, email us within 7 days for a full refund, no questions asked.
What does REWIRE X mean?
Most organisations are still wired for an age that has ended. REWIRE X is a six-part journey that rewires the leader first, then the business: how you see growth, the market, reach, influence, value and intelligence. The X is the X-Framework, where the new wiring connects.
Do I need to complete Module 1 first?
It helps. Module 1 explains why the world has gone exponential and introduces the X-Framework, and Module 2 builds directly on both. You can start here, but you will get more from it with Module 1 behind you.
Module 1 touched on hyperconvergence. How is this different?
Module 1 introduces hyperconvergence as one idea among five. Module 2 is the full treatment. It reframes the consumer, the product and the experience in turn, gives you a framework for each, and ends with the four networks that make growth compound.
What is the difference between Explore, Engage and Design?
All three include the full module and the certificate. Explore is the self-paced video module. Engage adds interactive exercises, workbooks and a learner community. Design adds live cohort sessions where you apply the frameworks to your own organisation.
How do the Design live sessions work?
Design learners join a cohort with a live session of one to two hours roughly every two weeks. Sessions are used to apply each reframe and framework to participants' own businesses.
Can I watch some of it before I enrol?
Yes. The lessons in "Watch before you decide" are free, and they are the same videos enrolled learners see. They play on our course platform.
I work in a B2B or industrial business. Is it relevant?
Yes. The cases come mainly from consumer and platform companies, where convergence is easiest to see. The frameworks apply equally to B2B: industrial buyers live converged lives too, and connected products and platforms are reshaping B2B markets in the same way.
How long does it take?
Module 2 has 41 short video lessons, about two hours of video in total, with reflection points along the way. It is self-paced, so you can finish it in a few focused sessions or spread it across several weeks.
Which currency will I pay in?
Learners in India pay in Indian rupees, inclusive of GST. International learners pay in US dollars. Use the currency switch above the plans to see your price.